Improved

<p>We’ve improved the way Avia explains key dashboard metrics, including Total Traffic, Unique Visitors, Conversion Rate, and Average Session Duration.</p><p>These updates make it easier to understand what each metric means and why some numbers may be different from others.</p><h2>What changed</h2><ul><li><p>Added clearer explanations for Total Traffic and Unique Visitors</p></li><li><p>Clarified that Total Traffic counts each visit or entry event</p></li><li><p>Clarified that Unique Visitors counts the same person once during the selected date range</p></li><li><p>Improved the explanation of Conversion Rate</p></li><li><p>Added clearer guidance for dashboard date ranges and filters</p></li></ul><h2>Why it matters</h2><p>Traffic and conversion metrics are important for understanding store performance.</p><p>These improvements help users read the dashboard more confidently and reduce confusion when Total Traffic and Unique Visitors do not match.</p><h2>Who is affected</h2><p>All users reviewing Avia dashboard metrics.</p><h2>How to use it</h2><p>Open the Avia dashboard, select the store and date range, then review the traffic and conversion metrics.</p><p>If the numbers look different from what you expected, check whether you are viewing Total Traffic or Unique Visitors.</p><h2>Learn more</h2><p>Read these Help Center articles:</p><ul><li><p>Dashboard overview</p></li><li><p>Footfall &amp; traffic metrics explained</p></li><li><p>Conversion rate &amp; dwell time</p></li><li><p>Using Date Ranges &amp; Filters</p></li></ul><p></p>

Clearer traffic and conversion metrics

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