What is Avia & how it works
What Avia is, how the device, app, and dashboard work together, and what data it captures.
Avia is an in-store intelligence platform built by Retailogists. It brings e-commerce-level analytics to physical retail stores: the same depth of insight online merchants have about their visitors, applied to the shop floor.
The problem Avia solves
Online retailers know almost everything about their customers: gender, time spent browsing, what they looked at, why they bought (or didn't), and what they could have bought. Physical store merchants typically know only their transaction data: what was sold and to whom. They have no visibility into who walked in, how long they stayed, or why most visitors left without buying.
Physical retail is roughly 10x larger than e-commerce as an industry, yet remains almost entirely unaddressed by modern analytics tooling. Avia is built to close that gap.
How it works
Avia has two core components, plus a mobile app that is only used for one type of setup
1. The hardware device
A compact sensor with a fisheye lens, mounted at store entrances. All processing happens on the device itself, on the edge, and no raw video is streamed to the cloud. This means fast, local processing and strong privacy by design.
2. The dashboard
Where you access all your analytics: traffic, conversion, demographics, heatmaps, and forecasts. For Shopify merchants this is the Avia app for Shopify, inside Shopify Admin, with a staff-facing view in Avia on Shopify POS. Merchants not on Shopify use the standalone Avia portal.
The Avia mobile app (Wi-Fi setups only)
The Avia mobile app is not part of everyday use. It's needed only if you connect the device over Wi-Fi, to find the device on your network and configure the connection. For PoE or Ethernet setups, you skip the app entirely: the device is registered by entering its serial number and installation height in Store Management, in the Avia app for Shopify.
What data Avia captures
For every visitor detected, Avia captures:
From this dataset, Avia derives Unique Visitors, Conversion Rate, Average Session Duration, demographic breakdowns, hourly heatmaps, traffic forecasts, and additional store-performance insights.
Info: Privacy is a core design principle. No facial recognition is performed, no individual is ever identified (the system knows "a woman, age 25-34 entered", not who), data is processed on the device rather than streamed as raw video, and Avia is fully GDPR-compliant.
Shopify integration
Avia is the only in-store intelligence solution natively integrated with Shopify. For Shopify POS merchants, this means:
The dashboard is accessible directly within Shopify Admin and on iPad through Shopify POS
Avia can access your store address, enabling weather data in forecasts
Avia can access your product catalog, inventory levels, and sales history
Combining Shopify's transactional data with Avia's non-transactional data unlocks insights neither source could provide alone
Avia also works for merchants without Shopify, although the Shopify integration provides a stronger out-of-the-box experience.
Start here: your Avia setup journey
Follow these in order to go from unboxing to your first insights. Each step links to a full guide.
What's in the Avia box — confirm you have every item before you start.
Avia mounting height & coverage table — find the right mounting spot and height for accurate counting.
Installing your Avia device step by step — mount and power the device.
Avia dashboard overview — read your traffic, conversion, and demographics.
Avia & Shopify — connect Avia to Shopify to unlock the full experience.
Need help?
Questions about Avia or whether it fits your store? Contact us at avia.support@retailogists.com and include:
Store or company name
Your POS setup (Shopify POS, other POS, or none)
Number of locations