Understanding the Traffic Heatmap

The traffic heatmap helps you understand when your store is busiest during the selected period.

It gives a visual view of traffic patterns by day and time, making it easier to identify peak hours, slow periods, and recurring trends.

What the heatmap shows

The heatmap shows how store activity changes across different days and times.

You can use it to understand:

  • When traffic is highest

  • When traffic is lowest

  • Which days are busiest

  • Which time periods may need more staff

  • How customer visits change throughout the week

How to use the heatmap

Use the heatmap to quickly identify patterns in your store traffic.

For example, you can check:

  • If weekends are busier than weekdays

  • If mornings, afternoons, or evenings perform better

  • If traffic increases after a campaign or promotion

  • If certain hours consistently have low traffic

This can help with staffing, planning, and store performance analysis.

Using filters with the heatmap

The heatmap updates based on the selected filters in the dashboard.

Before reviewing the heatmap, make sure you have selected the correct:

  • Date range

  • Store or location

  • Metric, if available

Changing these filters may change what appears in the heatmap.

Important note

The heatmap is based on the selected dashboard data.

If the selected date range has little or no traffic, the heatmap may appear empty or lighter than expected.

If the heatmap is empty

If the heatmap appears empty, first check the selected store and date range.

Before contacting support, confirm that:

  • The correct store is selected

  • The correct date range is selected

  • The store was open during the selected dates

  • Visitors entered the store during the selected dates

  • Store opening hours are configured correctly in Store Management

  • The device serial number is assigned to the correct store

If the selected dates have no traffic, the heatmap may appear empty.

Need help?

If the heatmap is empty or does not look correct after checking the selected store, date range, opening hours, and traffic data, contact Avia support at support@retailogists.com.

When contacting support, include:

  • Store name

  • Selected date range

  • A screenshot of the heatmap

  • Whether traffic data appears in the dashboard

  • What looks incorrect or missing